Capital and
Infrastructure
Weststone Capital Group invests in consumer brands with strong unit economics and operational discipline. We provide growth capital alongside execution infrastructure.
Inquire
Capital paired with operational infrastructure.
We deploy growth capital alongside execution capabilities. Our model integrates capital structure, commerce systems, and brand development into a unified platform.
Unit Economics
Demonstrated path to profitability. Contribution margin clarity at the product level.
Operational Foundation
Lean team structure with defined ownership. Systems in place for scale.
Capital Efficiency
Positive or near-positive cashflow. Disciplined working capital management.
Customer Quality
Strong retention metrics. Evidence of product-market fit beyond paid acquisition.
Integrated execution
infrastructure.
Portfolio companies access a shared operational platform. Capital deployment is paired with direct execution support.
Financial Structure
Working capital optimization. Debt restructuring. Cash cycle compression.
Commerce Systems
Direct-to-consumer infrastructure. Social commerce integration. Channel expansion.
Customer Acquisition
Performance marketing at scale. Media buying across major platforms.
Fulfillment
Logistics optimization. Margin expansion through operational efficiency.
Brand Development
Positioning refinement. Visual identity. Narrative architecture.
Operating Systems
Reporting frameworks. Team structure. Performance management.
Maple Grove, MN facility
Operational depth at scale.
Our infrastructure extends beyond advisory. Portfolio companies access established fulfillment networks, negotiated supplier relationships, and proven operational playbooks developed across multiple brand deployments.
Leadership
Operators with direct experience building and scaling consumer brands.
Riya Daftary
General Partner
Cameron Wethington
Founder
Devan Gockenbach
Founder
Jose Torres
Founder
Jonathan Webb
Advisor
Structured approach to partnership.
Investment decisions follow a defined process. We prioritize alignment over speed.
Review
Initial assessment of financial position, operational structure, and strategic fit.
Diligence
Comprehensive analysis of unit economics, customer data, and growth potential.
Structuring
Capital structure design and infrastructure deployment planning.
Partnership
Capital deployment and platform integration. Ongoing operational collaboration.
Inquiries
We consider a limited number of new investments annually. Inquiries are reviewed on a rolling basis.
Contact